Elkins Stands with Military Kids: Mayor Marco Proclaims ‘Purple Up!’ Day
They don’t wear uniforms. Many are too young to salute. Nevertheless, military children serve alongside their parents in ways many civilians never see.
This April, the City of Elkins is making sure they feel seen, and recognizes the sacrifices of military children nationwide during Month of the Military Child.
Mayor Jerry A. Marco has officially proclaimed tomorrow, April 15, 2026, as “Purple Up! Day” in Elkins, joining communities across the nation in honoring the estimated 1.6 million military children who navigate a life often defined by sacrifice, separation, and resilience. Purple Up! Day is part of a month-long commemoration of the sacrifices and contribution military children make to our country.
“These children often endure long periods of separation from one or both parents due to military duties, frequently relocating and adapting to new environments, schools, and communities,” the proclamation reads.
Why Purple?
The gesture is simple but powerful: wear purple. The color symbolizes all five branches of the military — Army green, Navy blue, Air Force blue, Marine red, and Coast Guard blue—blended into one unified shade. It’s a clear, visible, and poignant way for a community to say: We see you. We support you. You are not alone.
The nationwide “Purple Up! For Military Kids” initiative began in 2011 through the University of New Hampshire Cooperative Extension’s 4-H Military Youth and Family Program. Since then, schools, military installations, and cities across the country have adopted the tradition each April, which has been recognized as the Month of the Military Child since 1986 by former Defense Secretary Caspar Weinberger.
More Than a Color
For military kids, the challenges are real. Research has shown that factors like deployment length, parenting stress during a parent’s absence, and frequent moves can predict challenging emotional and behavioral outcomes for children from military families. Military children change schools at a rate of six to nine times between kindergarten and high school graduation—far more than their civilian peers. Each move means new teachers, new friends, new routines, and often, a parent missing in action overseas.
At the same time, research highlights protective factors: family cohesion, adaptability, and community support together make a measurable difference in how many military children live their lives.
That’s where Elkins comes in.
“By wearing purple on this day, the citizens of Elkins will show solidarity and gratitude to military children for their strength and sacrifices,” says Mayor Marco, “acknowledging that their support enables their parents to serve our nation effectively.”
How to Participate
The city encourages all residents, businesses, and schools to wear purple on Wednesday, April 15. Schools are also encouraged to consider additional activities — from morning clap-ins to writing letters of gratitude — to ensure military-connected students feel the community’s embrace.
“The goal of ‘Purple Up! For Military Kids’ is for military youth to SEE the support of their schools, after school programs, youth groups, and the entire community,” according to Fort Campbell’s recent observance announcement.
For Elkins families with a parent in uniform—whether active duty, National Guard, or reserves — April 15 is their children’s day. The city is asking everyone else to show up in purple and say thank you.
Communication Manager’s note: Purple Up! Day is observed nationwide on April 15, 2026. Community members across the U.S. are encouraged to share photos wearing purple on social media using #PurpleUp and #MonthoftheMilitaryChild.

Downtown Elkins Encouraged to Join Decorating Effort for #America250
As preparations continue for Elkins’ July 4th weekend festivities and the celebration of the 250th anniversary of the United States, the City is encouraging downtown businesses and property owners to help create a festive patriotic atmosphere throughout downtown Elkins. Businesses are asked […]
Read More
Hydrant Flushing Begins May 26, 2026
Starting Tuesday, May 26, Elkins Water Department employees will be opening fire hydrants to flush out city water lines. During this time, it will be normal to see unattended fire hydrants spraying water under pressure. Customers may experience temporary discoloration that should […]
Read More
City Grant Helps AFNHA AmeriCorps Member Connect Community to Outdoor Recreation
Elkins, WV — May 18, 2026: A new Elkins resident visits the West Virginia Railroad Museum and the Appalachian Forest Discovery Center at the Darden Mill, where he learns about the developments that shaped our community into what it is today. A […]
Read More
National Police Week May 10-16, 2026 and Peace Officers Memorial Day May 15, 2026 Proclamation
The City of Elkins will join communities across the nation in recognizing National Police Week from May 10–16, 2026, and Peace Officers Memorial Day on May 15, 2026, through a proclamation issued by Mayor Marco honoring the service and sacrifice of law enforcement […]
Read More
Apraxia Awareness Day
Today, the Mayor was joined by the Valentine family to proclaim May 14th as Apraxia Awareness Day in Elkins. Childhood apraxia of speech (CAS) is a very misunderstood and very challenging speech disorder that affects 1-in-1,000 children. Now going into its […]
Read More
Introducing Elkins’ #America250 Mascots: Sammy and Lynyrd
Elkins, WV — May 11, 2026: Lynyrd, a handsome bald eagle, and Sammy, as in Uncle Sam, have already made their mark as Elkins’ #America250 mascots. So far, they’ve visited Davis & Elkins College, Ramps & Rails, Sutton (in honor of Elkins’ City […]
Read More