City of Elkins Joins Statewide “West Virginia Goes Purple” Campaign to Support Recovery and Mental Health Awareness

ELKINS, W.Va. — August 8, 2025 — This September, the City of Elkins will unite with communities across West Virginia to recognize West Virginia Goes Purple Month, a statewide campaign dedicated to raising awareness about mental health and substance use disorders, reducing stigma, and celebrating recovery.

Joining City officials for today’s proclamation ceremony were Tiffany Zirkle from the Randolph-Tucker Children’s Advocacy Center, Inc. (CAC) and Markie Jeffries from Jobs & Hope West Virginia.

Led by the Hope Dealer Project, this campaign encourages residents, businesses, and organizations to wear purple, display purple ribbons, and illuminate buildings in purple light as symbols of hope and solidarity. The effort coincides with National Recovery Month, which highlights the importance of accessible treatment, compassionate care, and community support for individuals and families affected by addiction.

Mayor Jerry Marco has issued a formal proclamation declaring September 2025 as West Virginia Goes Purple Month in Elkins, emphasizing the city’s commitment to recovery and overdose prevention. West Virginia has emerged as a national leader in reducing overdose deaths through expanded treatment access, harm reduction programs, and grassroots advocacy—a milestone Mayor Marco highlighted in his remarks.

Statement from Mayor Jerry Marco

“This proclamation is more than a formality—it’s a call to action. We’re lighting Elkins purple to show our support for those fighting addiction, for families who’ve lost someone, and for every person living in recovery. West Virginia is leading the nation in reducing overdose deaths, and Elkins is proud to be part of that change. Together, we remember those we’ve lost, stand with those still struggling, and celebrate the strength of recovery. Let’s keep looking out for each other—that’s how we build a stronger community.”

How to Participate with WV Goes Purple Month:

• Wear purple throughout September to show support.

• Display purple ribbons or lights at homes and businesses.

• Share stories of hope and recovery using the hashtag #WVGoesPurple.

• Attend local events; resources like the West Virginia Goes Purple Facebook group is one example of where to locate such events.

For resources on substance use disorder treatment and mental health support, start with organizations such as the Substance Abuse and Mental Health Services Administration (SAMHSA) or the Partnership to End Addiction.

If you or someone close to you is in crisis, you can also text HOME to 741741 to connect with a volunteer crisis counselor with the Crisis Text Line.

About West Virginia Goes Purple:

A project of the Hope Dealer Project, West Virginia Goes Purple mobilizes communities to combat stigma, promote recovery, and honor lives affected by addiction. Learn more at https://www.facebook.com/groups/wvgoespurple/.

About the Hope Dealer Project:

The Hope Dealer Project is a 501(c)(3) nonprofit recovery advocacy organization headquartered in Martinsburg, West Virginia. The organization provides direct support to individuals struggling with addiction, including assistance with detox, residential treatment, sober living placement, and transportation to services when needed.

More information about the Hope Dealer Project is available online at https://hopedealerprojectwv.org/ and on its Facebook page of the same name.

About Randolph Tucker Children’s Advocacy Center, Inc.:

The Randolph Tucker Children’s Advocacy Center, Inc. (CAC) is a safe, child-friendly facility where child protection, criminal justice, and child treatment professionals work together to investigate abuse in Randolph and Tucker Counties, hold offenders accountable, and help children heal. In the darkest moments, the Randolph Tucker Children’s Advocacy Center, Inc. creates a safe environment for children to tell their stories and begin their path to healing.